HONOR and Porsche Design have collaborated once again to bring us the PORSCHE DESIGN HONOR Magic7 RSR, their latest ultra-premium flagship smartphone. This marks the third time these two innovative brands have joined forces, following the success of the PORSCHE DESIGN HONOR Magic V2 RSR and the PORSCHE DESIGN HONOR Magic6 RSR.

A Fusion of Power and Elegance

The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends the world of high-performance sports cars with cutting-edge technology. Drawing inspiration from Ferdinand Alexander Porsche’s design philosophy of “As little design as possible, as much design as necessary,” the phone incorporates the HONOR Magic7’s symmetrical camera module while integrating sleek design elements reminiscent of Porsche sports cars.

The phone’s distinctive central ridge resembles the hood lines found on many Porsche cars, while the hexagonal camera module is inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are also subtly integrated, and the symmetrical arrangement of the four imaging units (3 cameras and 1 graphic element) resembles sports car headlights.

AI-Driven MagicOS 9.0

The PORSCHE DESIGN HONOR Magic7 RSR features the innovative MagicOS 9.0, an industry-first personalized all-scenario AI operating system. This system is designed to meet the varied needs of users, from everyday tasks to professional needs.

Here are some of the key features of MagicOS 9.0:

• Magic Portal: Provides convenient access to essential information and services through a simple circle and tap gesture.
• AI-powered features in HONOR Notes: Enhance meeting efficiency with features like Real-time Transcript, AI Summary, AI Minutes, and AI Format.
• AI Eraser and AI Cutout: This allows for an enhanced photo editing experience.
• Google Gemini pre-installed: This AI assistant can help users with various tasks, such as brainstorming ideas, learning new things, writing emails, and planning events.

AI Photography Excellence

The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, which delivers a transformative photography experience. This system leverages the power of large models to elevate image precision across all photography needs.

The device is equipped with a triple rear camera setup that includes:

• 50MP Super Dynamic Falcon Main Camera
• 200MP Ultra-sensitive Telephoto Camera
• 50MP Wide Camera

The telephoto camera features an advanced 1/1.4″ sensor and the industry’s largest f/1.88 telephoto aperture, rivalling the performance of professional lenses. The LiDAR Matrix Autofocus System with 1200 Points LiDAR Matrix ensures sharp and clear shots, while the dual electromagnetic focus actuator further enhances focus capability.

Human-Centric Display and Advanced Hardware

The PORSCHE DESIGN HONOR Magic7 RSR prioritizes user health with its Natural Light HONOR AI Eye Comfort Display. This display is certified by TÜV Rheinland for Full Care Display 4.0, Circular Polarization, and Flicker-Free. The HONOR Anti-scratch NanoCrystal Shield also protects the phone and is IP68 and IP69 rated for dust and water resistance.

For power, the device is equipped with the Snapdragon 8 Elite Mobile Platform, Qualcomm’s most powerful mobile system-on-a-chip. This ensures smooth gaming and multitasking, while the 5850mAh Third-generation Silicon-carbon Battery with 100W Wired and 80W Wireless HONOR SuperCharge provides long-lasting power.

Immersive Entertainment

The HONOR Surround Subwoofer with an integrated ultra-large sound cavity and spatial audio offers deep bass and an immersive audio experience. The phone also features a unique user interface inspired by sports cars.

Price and Availability

The PORSCHE DESIGN HONOR Magic7 RSR is a luxury flagship device available in two colours: Agate Grey and Provence. It will go on sale in the United Kingdom in early 2025 from honor.com/uk.