TCL has announced their partnership with England’s Football Captain, Harry Kane, as their Brand Ambassador.
Following the highly anticipated restart of the football season, the greatly esteemed international footballer and TCL, one of the world’s global leading television and mobile device brands, will join forces with the collaborative goal of providing consumers with the best possible experience and technological innovations. Through this partnership with Harry Kane, TCL demonstrates a long-standing passion and commitment to excellence through sport.
TCL selected Harry Kane as brand ambassador for not only being a game-changer on the field but also because of his strong commitment and leadership within his team. As one of the fastest-growing consumer electronics companies in the world, TCL is vertically integrated which allows the company to have a broad view and control over the entire production process, resulting in the latest technology and the highest quality products for the absolute best value. By embodying the company’s philosophy to “Display Greatness”, both Harry Kane and TCL strive to inspire people by distinguishing themselves as leaders in their fields.
The partnership, which will run until July 2021, will see Harry featured within TCL’s advertising campaigns both online and offline. Kane will also create exclusive content with the brand to be shared across social media channels. The digital content will include live personal appearances and behind the scenes footage.
TCL’s product range is the ideal companion for sports and entertainment, thanks to the excellent image quality across TCL’s Smart Android TVs and 10Series smartphones, to the immersive sound experience with the TCL headsets and soundbars. In addition to TCL’s televisions and smartphones, other product categories are also included in the collaboration, from headsets and soundbars to home appliances.
Speaking on the partnership, Kane stated: “I am thrilled to be working alongside the TCL EU team. During these uncertain times, it’s great to be working with a brand that is committed to quality, excellence and in delivering great, positive experiences for fans.”
“Proving that TCL is as committed to great sport and entertainment as ever, we are excited to be working with the Football professional”, said William Paterson, Country Director of TCL UK & Ireland. “Our brand ethos is to display greatness and we’re thrilled to be working with someone who does exactly that”.
TCL has long been a passionate supporter of the sport, it has previously worked with football superstar Neymar JR as its global ambassador and was an official global sponsor of the international basketball federation FIBA (Fédération Internationale de Basketball) and partner of the 2019 World Basketball Championships.
Also, the 2019 Copa America, the NBA’s Minnesota Timberwolves and the NBA player Giannis Antetokounmpo. These commitments are part of the company’s recent global brand initiatives aimed at reaching fan communities around the world through sport.