Realme today announced a milestone of 100 million smartphones sold globally. On the back of strong performance during the 2020 and 2021 economic challenges posed by COVID-19, realme became the fastest global smartphone brand to reach this milestone in three years, according to Strategy Analytics, a market research consultancy. realme is also the fastest-growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.
realme was launched in 2018, and after four quarters, it has become the fastest-growing smartphone brand in the world in Q3 2019. In a short period, the technology brand got into the top 7 smartphone brands globally, registering over 800% annual growth. Shortly after, realme kept positioning itself as the world’s fastest-growing smartphone brand for four consecutive quarters. The 7th largest smartphone brand is now present in 61 different markets worldwide.
With a fast pace and sharp growth, realme reached 50 million shipments in 9 quarters, transforming itself into the world’s fastest brand to hit that milestone since its foundation. Another significant achievement in 2021, realme was the fastest year-over-year growth among the top 10 smartphone brands.
This exponential development, rarely seen in the phone manufacturer sector is continuing for realme. As the fastest-growing brand, realme is committed to bringing great products to users in a ground-breaking record of three years.
This achievement has further validated realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with a presence in 61 different markets worldwide and ranks in Top 5 smartphone makers in 13 markets including Europe, Philippines, India and Russia. This 100-million milestone is the latest in line with realme’s spectacular global rise, as the company adds another ‘first’ to its name. Previously, realme was one of the first to introduce the 125W UltraDart charging technology and was among the first equipped with the Qualcomm Snapdragon 888 processor. Its phones were one of the first in the world with a 64-megapixel camera. What’s more, realme was also the first company to launch a 5G phone under US$200.
Targeting global youths and young professionals as a consumer group have allowed realme to leapfrog many well-known brands, as this group has been over-promised but underserved, according to realme’s CEO, Sky Li. “Young people, both our consumers and our staff, have taught us to dare to leap into the future and be trendsetters, giving us the courage to disrupt a well-entrenched industry.”
Li also said realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.
The company is also evolving its vision of building out a full-fledged AIoT (Artificial Intelligence Internet of Things) ecosystem for global users within the next five years. To this end, realme has unveiled its1+5+T strategy, where 1 is the mobile phone, 5 stands for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. realme believes in its ability to lead users to a technologically enhanced lifestyle in a way that is affordable and sustainable at the same time.